Tuesday, April 30, 2013

678 Ellice Avenue - Juliana Pizza (Carlton's Cleaning Carousel)


Juliana's
Place: Juliana Pizza (former Carlton's Cleaning Carousel)
Address: 678 Ellice Avenue
Architect: Waisman, Ross and Associates
Opened: 1962


March 1963 ad, Winnipeg Free Press

In 1961 a consortium of prairie dry cleaning companies including Perth's in Manitoba, Trudeau's in Edmonton and Nelson's in Vancouver, formed Carlton's Cleaning Carousel. Their goal was to invest up to $1 million in a chain of 100 "upscale" coin-operated laundromats across the West. 


The partner company provided an on-site dry cleaning counter and "laundry counselors" that could offer washing advice and even do your washing for free.


December 18, 1918, Winnipeg Free Press

Perth's was an institution in Winnipeg. It was created by brothers J. M. and Nathan Portnoy in 1914 when they bought out a single Fort Garry Dyers and Cleaners location. By 1950 it was a the chain boasted 57 stores and a large plant on Good Street. 


Former Perth's

Winnipeg architects Waisman, Ross and Associates created the unique design. Beneath the wavy roofline (bricked in at this location) was a wall of glass that gave the stores a bright, airy feel. They also included a nicely appointed reading lounge for customers. 

It appears that this design may have been unique to Manitoba. Examples I have found in Saskatoon and Kamloops had a more conventional look.


March 19, 1963, Winnipeg Free Press

In the fall of 1961 the first 17 outlets opened. Manitoba's first Carlton's were in Winnipeg at Polo Park Shopping Centre and Main Street at McAdam. The following year they added 678 Ellice and Victor (now Juliana's) as well as locations in Brandon and Portage la Prairie. A fourth Winnipeg location was added at Grant Park Shopping Centre in 1969.
 

In 1971 Carlton's disappears from the Winnipeg scene, though the chain appears to have carried on through the 70s in other provinces. In fact, until the 00s there was one last Carlton's in Kamloops, you can see the shape of the company logo in the sign atop the building.


Perth's on Main Street, Winnipeg
Top: March 28, 1962. Bottom: 2012

Many of the stores became Perth's locations, including the Main and McAdam location (above). Ellice and Victor, however, became The Carousel Restaurant. Vassilios Papanikolas opened Juliana Pizza and Restaurant in 1976.

In 2012 Perth's was sold to Tower Cleaners of Calgary

Related:
My Perth's Cleaners Flickr album

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